We’re Australia’s innovative drinks company. We mix with the best. All natural, full of flavour!
… keep scrolling for the rest of the story.
FOUNDED IN 2012
BY PITZY FOLK
With his 40+ years of experience in hospitality, Pitzy Folk identified the need for clean, naturally carbonated beverages using only premium ingredients and water locally sourced.
Pitzy has worked as a restauranteur and a hotelier, owning multiple successful businesses. Most recently Pitzy founded Map coffee in 2002, which was acquired a short 12 years later by global conglomerate, Tata.
As the founder of CAPI, Pitzy has yet again grown a business from humble beginnings to the recognised brand it is today. In addition to CAPI, Pitzy is also an investor in YUME, Lucy Folk Jewellery, Fluff, Pezzo with Guy Grossi and two tech companies Vortilla and Drawboard.
“Pitzy Folk has built a workplace that reflects his winning approach to business. The layout puts a premium on staff wellbeing and offers a refreshingly casual atmosphere to visiting clients. ….[the] choice of furnishings proves the long-lasting benefits of buying into high-quality craftsmanship; many of the pieces are made to last decades and offer a level of comfort that is sure to positively impact productivity.
An ample provision of private and communal space ensures that staff are able to work in isolation or swap ideas with colleagues. The complex’s many socialising areas are particularly clever, although the bar on the basement level feels under-utilised. It’s easy to imagine the blue-resin floor filled with punters if the space was open to the public on a regular basis.”
HQ Audit, Monocle Magazine
Issue 116, October 2018
CAPI keeps a nice house, and becoming a CAPI partner is a ‘mi casa, su casa’ type thing. This gives you access to CAPI HQ in Windsor including:
A number of meeting rooms of different sizes that can be utilised for your business needs
Our basement Cellar Bar, a versatile space for meetings, trainings or events
Our on site chef Jen who can accommodate any event
THE CAPI RANGE
Our Mineral Water is sourced just 50 minutes from Melbourne in the Central Highlands of Victoria. This area has around 100 natural mineral springs, each having unique mineral properties.
Every drop of our Mineral Water filters through mineral-rich rock formations deep underground to capture the unique and smooth mineral taste at its best. The natural carbonation in the sparkling mineral water further adds a light effervescence and delicacy to the water.
WATER FACTS YOU CAN SPOUT ON ABOUT
GOOD WITH WINE
CAPI’s low pH and subtle minerality makes it wine’s perfect match. It’s free of any impurities, so it won’t affect the taste, and it’s moderate carbonation won’t distract either.
European mineral water is typically higher in sodium than mineral water sourced in Australia due to natural conditions of the earth.
COMES FROM THE GROUND SPARKLING
CAPI’s Sparkling Mineral Water reaches the ground’s surface already carbonated. Other brands often artificially carbonate their water, however CAPI prefers to keep things natural.
SEASONALITY OF BUBBLY-NESS
As the level of rain fluctuates throughout the year, the spring can be diluted of its natural bubbles. CAPI regulate the bubbles over the year to compensate for the natural behaviour of the water reserve.
DOING OUR BIT
Water is a precious natural resource; to preserve it CAPI only produce what’s required each month.
As a brand CAPI is proudly plastic free! Their bottles are made from at least 40% recycled glass and all packaging is fully recyclable.
WHY AUSTRALIAN WATER SHOULD BE THE ONLY CHOICE
We keep good company, so are proud to see CAPI being served at the places we love to eat and drink. We are stocked at premium retail outlets as well as bars, restaurants, clubs, hotels and spas in over 12 countries.
BRINGING CAPI TO LIFE
SIMPLE DRINKS, DONE WELL
Our mixers and fruit sodas have been carefully balanced in flavour, meaning they can quite simply be mixed with any single spirit to deliver a complex and delicious cocktail.
We refer to a simple two part drink with a garnish as a highball… watch the video for a few winning combinations.
IN BOTTLE COCKTAILS
Simply pour out 30ml of a CAPI mixer, add 30ml of your preferred spirit & finish with a straw and garnish for an instant cocktail without the need for glassware and washing up!
Straight up or mixed drinks but without the hangover. We are loving the ‘drinking without drinking’ trend. We can develop mocktail recipes and menus seasonally or suitable for year round.
We primarily connect with our community through social media. As a visual brand we present new recipes, events, collaborations and our venues in a playful way, alongside brand news and behind the scenes inner workings of whats on at CAPI HQ.
With a strong social following of over 54,000+, CAPI can help increase exposure of your brand to an engaged audience. For all competitions, CAPI’s internal creative team will create assets for you to share on your social channels. CAPI will also tag your brand when posting on our own.
We love a party! And we are pretty good at putting them together too. Here are a few ideas on how we bring events to life:
Cocktail, mocktail and highball recipes co-created with spirit partners.
Recipes designed for both CAPI in-bottle cocktails or served in glassware.
The CAPI cart pop up bar.
Trade marketing consumables such as branded glassware, jiggers, straws, coasters, shirts.
It takes two to tango so we love to work closely with the spirits that make our drinks shine.
This has come to life by celebrating spirit partnerships with recipe ideation, promotional packs, bundled deals in retail, co-hosting masterclasses and collaborating on seasonal content.
We aim to be friends with everyone, from big boys like Pernod Ricard, Campari, Brown Foreman, through to small craft and artisan spirit brands.
CAPI is always looking at how they can give back to the industry. As a major sponsor of hospitality co-working space Worksmith in Melbourne, they are able to foster innovation and share immense talent and experience within the F&B community.
Watch this space… Worksmith Sydney is on its way.